So, you’ve done your research and found that 79% of smartphone users have made a purchase using their mobile device in the last six months.

Are you underestimating packaging as a marketing tool?

Spoiler alert: no, influencer marketing is not dead in 2022, and if you haven’t briefed yourself on what influencers are and how to use them to your eComm business’s advantage — the time has come.

Move over Millennials —there’s a new generation in town.

Welcome (back) to Conversations with Black Creators! We've made some really exciting updates to the way we produce this series and are kicking off Conversations 2.0 with Aramis Hamer, a Seattle-based muralist and creator.

You’ve got a kickass product, a beautiful and intuitive Shopify store, a vibey Instagram feed, and a rock-solid email marketing program. You’re doing all the “right” things, but you’re still spotting cobwebs in the corners of your shop.

We’ve all been there: sitting in math class and silently wondering when the heck we’d ever find an application for all those formulas, proportions, and percentages. 

When you’re shopping online, you probably at least peek around for discounts…right?

Out with the old and in with the new is pretty much the standard of modern day capitalist consumerism, but what happens when the new isn’t all it’s cracked up to be?

Adding a loyalty program to your Shopify store can be a great way to boost your bottom line. But before you invest in one, it’s important to understand the ROI a loyalty program can provide.